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The UK boasts a vibrant marketing landscape, fuelled by a booming digital sector. Now, talent and opportunities are spread across the nation. So, where should you focus your marketing recruitment efforts? We're here with insights into key UK hubs to help you pinpoint your next marketing hire or your dream marketing job.
According to IAB UK and PwC Digital Adspend’s Report, the UK's digital advertising market surged by 11% in 2023, reaching a staggering £29.6 billion, and saw continued growth in the digital ad market by 16% in H1 of 2024, demonstrating the continued strength and growth of this vital industry.
Further to this, the Advertising Association/WARC Expenditure Report reveals that online formats now command 78% of all UK ad spend, within a total ad market investment of £36.6bn in 2023, solidifying the dominance of digital in modern marketing strategies. This growth is particularly evident in areas like retail media, broadcaster video-on-demand (BVOD), search advertising, and mobile advertising, highlighting the dynamic and evolving nature of the field.
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Several regions stand out for their strong marketing presence. Let's explore a few:
As a global business hub, London is undoubtedly the heart of UK marketing. From established agencies to innovative startups, the city offers a diverse range of opportunities. Specialisms include digital marketing, advertising, PR, and brand management. London's concentration of leading companies and top-tier talent makes it a prime location, though competition can be fierce. Michael Page has multiple offices in London and surrounding areas to assist you.
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Manchester's vibrant creative and digital scene has solidified its position as a major marketing hub. With a strong presence in digital marketing, e-commerce, and content creation, the city offers a wealth of talent. Its thriving media sector and growing number of digital agencies make it an attractive destination for marketing professionals. Michael Page's Manchester office is well-placed to connect you with the best candidates and innovative companies.
Edinburgh's blend of historic charm and modern innovation makes it a unique marketing hub. Known for its strong creative industries, including advertising and design, the city also boasts a growing digital marketing sector. Its vibrant festival culture and strong university presence contribute to a rich pool of talent. Michael Page has an Edinburgh office to help with your recruitment needs.
Birmingham is rapidly emerging as a significant marketing hub, driven by its growing digital and creative sectors. With a focus on digital marketing, social media, and content creation, the city offers a diverse range of opportunities. Its central location and strong business community make it an attractive destination for both employers and marketing professionals. Plus, Michael Page has offices in Birmingham to support your search here.
Our specialist marketing recruiters have in-depth knowledge of local markets and access to a wide network of qualified candidates. We can help you:
Whether you're looking for experienced marketing directors, creative content specialists, or digital marketing gurus, partnering with Michael Page can give you a competitive edge in the search for top talent.
Contact your local Michael Page office today to discuss your marketing recruitment needs and discover how we can help you build a high-performing marketing team. Find your next marketing star with Michael Page.
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