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There’s no denying that the past few years have been a rollercoaster ride for businesses. Economic uncertainty, political shifts, and the ever-increasing noise of the digital world have created a challenging environment for marketing jobs.
With new trends popping up every week and technology constantly changing the game, businesses are under immense pressure to innovate, connect with their audiences, and drive growth – all while navigating tighter budgets and fierce competition. This has led to a demand for highly skilled and adaptable marketers who can wear multiple hats, excel in data-driven decision making, and deliver impactful results across a range of channels.
Job seekers, too, are navigating a complex landscape. While many (63% of marketers!) are searching for a bigger pay cheque, priorities are also shifting towards more meaningful work, opportunities for growth and development, and companies that align with their values.
With the rise of remote work— seeing digital jobs in fields like marketing estimated to grow by around 25% to over 90 million roles by 2030—job seekers now have more options than ever before and are increasingly prioritising factors such as work-life balance, company culture, and opportunities for professional development.
With 54% of marketing professionals actively looking for a new role, we’ve outlined some of the top marketing roles in demand in 2025, providing insights for both hiring managers and job seekers looking to navigate this exciting (and sometimes a bit chaotic) landscape.
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We sat with our expert marketing recruiters who live and breathe the industry to find out exactly what marketing jobs are on the rise.
And remember, when it comes to salary, this can be affected by a range of factors from region and demand to expertise and more. The ranges below are indicative of averages from low to high across the UK. To gain a deeper understanding of salary trends and benchmarks for these roles, download our comprehensive Michael Page Salary Guides.
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Key skills: Excellent written and verbal communication, Stakeholder engagement, Employee engagement, Change management, Digital communication platforms (e.g. intranet, employee apps).
Why it's in demand: Strong internal communication is crucial for fostering employee engagement, building a positive company culture, and driving business success. Internal Communications Managers play a vital role in shaping and delivering internal messages that resonate with employees, build trust, and support organisational goals.
Hiring managers should prioritise candidates with exceptional communication and interpersonal skills, a deep understanding of employee engagement strategies, and experience in leveraging digital channels for internal communication. Job seekers should focus on developing their communication and storytelling skills and demonstrating a passion for building strong internal communities.
Salary range:
Key skills: Digital marketing strategy, SEO/SEM, social media marketing, content marketing, data analysis, digital advertising, project management.
Why it's in demand: In today's digital-first world, a strong digital presence is crucial for businesses of all sizes. Heads of Digital play a critical role in developing and executing integrated digital marketing strategies that drive brand awareness, customer engagement, and business growth.
Hiring managers should prioritise candidates with strong analytical and data-driven, decision-making skills, and the ability to lead and motivate high-performing teams. Job seekers should focus on developing their expertise in key areas of digital marketing, such as SEO, social media, and content marketing, and demonstrating a data-driven approach to decision-making.
Key skills: CRM platform expertise (e.g., Salesforce, HubSpot), data analysis, customer segmentation, email marketing, campaign management, customer journey mapping.
Why it's in demand: Customer Relationship Management (CRM) is essential for building strong customer relationships and driving customer loyalty. CRM Managers play a key role in implementing and managing CRM systems, developing customer segmentation strategies, and executing targeted marketing campaigns.
Hiring managers should prioritise candidates with strong CRM platform expertise, excellent data analysis skills, and a customer-centric approach to marketing. Job seekers should focus on developing their CRM platform expertise, honing their data analysis and segmentation skills, and demonstrating a deep understanding of customer behaviour and preferences.
Key skills: Media relations, public relations, crisis communication, stakeholder management, corporate communications, digital communications, storytelling.
Why it's in demand: Effective communication is crucial for building and maintaining a strong brand reputation. The Heads of Communications is responsible for developing and implementing comprehensive communication strategies that effectively convey the organisation's message to key stakeholders, including media, investors, and the public.
Hiring managers should prioritise candidates with strong media relations and public relations experience, and the ability to navigate complex and challenging communication situations. Job seekers should focus on developing their media relations, public relations, and crisis communication skills, building a strong professional network, and demonstrating a deep understanding of the media landscape.
If you’re a hiring manager, use the key skills and insights outlined above to help you effectively identify and attract top marketing talent.
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And if you’re searching for your next opportunity, we hope these insights help you make informed career decisions and position yourself for success. Search for live jobs in marketing.
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