Trade Marketing Manager

Northern Ireland Permanent £45,000 - £55,000 per year View Job Description
The ideal candidate for this Trade Marketing role in the FMCG industry will have a strong background in sales, with a focus on developing and implementing effective marketing strategies to drive business growth in the Preston area.
  • Leading Brand
  • Attractive base + bonus model

About Our Client

The company is a renowned player in the Fast Moving Consumer Goods sector with an extensive reach across the UK. They are an established organisation with over 5000 employees, known for delivering high-quality products and services to their consumers.

Job Description

  • Create a marketing strategy aligned with business goals, focusing on product launches, seasonal promotions, and brand building.
  • Collaborate with NPD to leverage market trends for effective product positioning.
  • Work with the Sales Team on tailored initiatives to drive growth in key accounts and retail partnerships.
  • Ensure consistent messaging and branding across all channels for core products.
  • Oversee packaging design and promotional materials, ensuring alignment with brand identity and regulations.
  • Manage product launches from concept to execution, including pre-launch, in-market activation, and post-launch analysis.
  • Conduct market research to analyze consumer behavior, competition, and trends, using sales data and feedback to identify opportunities.
  • Drive digital marketing efforts, managing the website, social media, and email campaigns while creating engaging content.
  • Foster relationships with external agencies and influencers to support digital initiatives.
  • Design and execute integrated marketing campaigns across various platforms, monitoring performance and ROI.
  • Collaborate with retailers on joint marketing initiatives and manage the marketing budget to ensure efficient resource allocation and strong ROI, with monthly expenditure tracking.

The Successful Applicant

  • At least 5 years of experience in a marketing position, preferably in the food & beverage or FMCG industries.
  • Proficient in digital marketing tools, including SEO, SEM, social media, and email marketing; knowledgeable in data analytics platforms like Google Analytics.
  • Proven track record of successfully launching products and executing effective marketing campaigns.
  • Experience collaborating with New Product Development (NPD) and Sales teams to meet business objectives.
  • Strong financial insight with experience in managing marketing budgets.
  • Excellent written and verbal communication skills, capable of engaging stakeholders at all levels (both internal and external).
  • Exceptional organizational abilities.

What's on Offer

  • A permanent role in a growing global company
  • Attractive base salary + bonus model
  • Career progression
  • A supportive and friendly enviroment



Contact
Naomi Molloy
Quote job ref
JN-012025-6641967
Phone number
+35312709086

Job summary

Job function
Sales
Subsector
FMCG & Consumer
Sector
FMCG (Fast Moving Consumer Goods)
Location
Northern Ireland
Contract type
Permanent
Consultant name
Naomi Molloy
Consultant phone
+35312709086
Job reference
JN-012025-6641967