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Regional General Sales Manager - Europe, POC Diagnostics

South East England Permanent View Job Description
Are you a senior commercial leader with a strong track record in IVD sales and team leadership? This is a rare opportunity to take ownership of European sales for a pioneering diagnostics company, leading a regional team and driving strategic growth across public and private healthcare sectors.
  • Lead a regional team and drive commercial growth across Europe.
  • Shape the future of diagnostics delivery in public and private healthcare.

About Our Client

Our client is a global innovator in point-of-care diagnostics, delivering rapid, accurate, and accessible testing solutions for infectious and non-communicable diseases. Their flagship platform is a portable, battery-operated molecular diagnostics system that enables decentralised testing in both clinical and resource-limited settings.

Job Description

This is a strategic leadership role focused on driving commercial success across Europe, managing a regional team, and building long-term partnerships across healthcare systems.

  • Lead and manage a regional sales team (currently 6), providing direction, coaching, and performance oversight.
  • Execute regional sales and marketing strategy, aligned with global objectives and KPIs.
  • Drive direct sales of IVD solutions into government bodies, NGOs (e.g. NHS), and private healthcare providers.
  • Develop and deliver on sales targets, ensuring consistent pipeline growth and account expansion.
  • Build and maintain high-level relationships with procurement leaders, ministries of health, and clinical stakeholders.
  • Represent the brand at industry events, trade shows, and partner meetings across Europe.
  • Support pricing strategy and market positioning, ensuring competitiveness and sustainability.
  • Contribute to long-term regional planning, including team structure, resource allocation, and market development.



Adapt to evolving business needs, supporting broader strategic initiatives as required.

The Successful Applicant

A successful Regional General Sales Manager - Europe should have:

  • Proven experience in direct sales of In Vitro Diagnostics (IVD) into public and private healthcare sectors.
  • Strong background in managing and developing sales teams, ideally across multiple countries or regions.
  • Deep understanding of healthcare procurement processes, including government tenders and NGO partnerships.
  • Entrepreneurial mindset with the ability to build and scale commercial operations.
  • Excellent communication, negotiation, and stakeholder engagement skills.
  • Experience working with global health organisations or ministries of health is a strong advantage.



Location - Candidates can be based anywhere in UK, or Western Europe and be comfortable working remotely and travelling internationally as needed.

What's on Offer

  • Competitive base salary + performance-based bonus.
  • Remote working with flexible structure.
  • Opportunity to lead European expansion for a globally recognised diagnostics innovator.
  • International travel and high-level stakeholder engagement.
  • A mission-driven culture focused on global health impact.



Contact
Allan Waller
Quote job ref
JN-082025-6818157
Phone number
'+442072691733

Job summary

Job function
Sales
Subsector
Healthcare
Sector
Healthcare / Pharmaceutical
Location
South East England
Contract type
Permanent
Consultant name
Allan Waller
Consultant phone
'+442072691733
Job reference
JN-082025-6818157