Group Head of Marketing

A key focus will be on raising the group's brand profile across domestic and international markets, working closely with global retailers and understanding their marketing and commercial requirements. You'll play a vital role in helping both brands scale further and succeed in highly competitive international arenas.

Key Responsibilities
* Brand Strategy & Identity: Lead the development and implementation of global brand positioning, architecture, and tone across all group brands.
* Brand Visibility & Awareness: Devise and deliver campaigns that significantly increase brand awareness and market presence, including through global retail channels.
* Retailer Marketing Expertise: Collaborate with major international retailers to support co-branded campaigns, in-store visibility, and brand compliance.
* Market Expansion: Actively drive brand visibility and relevance across current and new territories, adapting strategies to suit regional needs.
* Campaign & Content Execution: Own the end-to-end delivery of marketing campaigns across digital, PR, retail, and social - including active contribution to creative and messaging.
* Commercial Support: Provide marketing strategy and execution that directly supports sales, new product launches, and retailer partnerships.
* Team Leadership: Lead and mentor the internal marketing and creative team while remaining directly engaged in output and delivery.
* Strategic Influence: Work alongside the Group MD and Board, feeding into overall business strategy and growth planning