Commercial Director - Liberia - FMCG

Reporting directly to the General Manager, you will develop and execute commercial strategies to drive revenue growth and market expansion. Your key responsibilities include:

• Defining and implementing sales and marketing strategies to strengthen market positioning and increase market share.
• Identifying growth opportunities in existing and new markets, including export expansion.
• Leading business development initiatives, forging strategic partnerships, and driving customer acquisition.
• Managing and optimizing pricing, promotions, and product positioning.
• Overseeing sales operations, ensuring the achievement of revenue targets and commercial objectives.
• Monitoring market trends, competition, and customer insights to adjust strategies accordingly.
• Building and leading high-performing sales and marketing teams, fostering a results-driven culture.