How a front-end development team will grow your business

In a world where image is becoming ever more important and customer personalisation drives the customer relationship journey, front-end development is crucial for the growth of your business. You want your front-end developers to keep pushing boundaries and learning the languages that are now more commonly coming with frameworks. Just learning a framework and not the core language itself, will only give you the how, but not the why. 

Gain a better understanding

Your front-end developers need to grasp what is going on ‘under the hood’. By consistently doing so, they will be miles ahead of a very competitive field and be in tune with any future changes. 

They should immerse themselves in the language, and finding a mentor can really help too. Not only with coding advice, but also career pitfalls. Learning and seeking advice from peers from all backgrounds can only help with their development. 

Nothing beats commercial experience and in such a competitive market, attractive salary and benefits packages are being thrown at the problem. Unfortunately, this is leading to a lot of unhappy clients and developers. Far too many professionals turn down great opportunities that will enhance their technical skill set. Instead, choosing to be paid more money by working on something that won’t upskill or challenge them.  Organisations need to be more competitive financially to retain top talent for the long-term.

Benefits of JavaScript and HTML

There are numerous benefits of using JavaScript and HTML. In comparison with other coding disciplines, JavaScript is simple enough to learn. It is flexible and works inside scripts, in conjunction with other coding languages, such as Perl and PHP. It can also bring your work to life by making it interactive. HTML compliant websites provide the perfect base for achieving better SEO and higher SEO rankings, meaning that more people are viewing your content. 

Nowadays, there are many ways to use JavaScript through Node.js servers. If you were to bootstrap Node.js with Express (the web application network), use a document database like MongoDB, and use JavaScript on the front-end for clients, it is possible to develop an entire JavaScript app from front to back, using only JavaScript.

The importance of UX design for businesses

The first iPhone really revolutionised how we interact with technology, because it was clean and easy to use. This is now the mantra for all types of digital experiences. As the digital world becomes more accessible to a wider audience, reaching out to people of all age ranges has become far more imperative than hard core functionality. Another good example of UX design for business is Apple’s iPod, released 2001. The classic MP3 player Vs iPod demonstrates this, but the marketing that went alongside it also helped with the revolution. Having 1000 songs in your pocket was a genius concept. 

What does the future hold for front-end development? 

The role of the front-end Developer will evolve. Not only will it become increasingly important, but with Node.JS creating the opportunity to develop server-side, you will get more comprehensive full-stack developers, which will be far more efficient for start-ups and like-minded organisations. As we move into a more ‘visual world’, the front-end will be just as important as the back-end. However, there are a few challenges facing front-end developers. There are a lot of entrants into the JavaScript developer market and a lot of developers don’t necessarily come from traditional computer science, engineering or computing backgrounds. Also, with the skill set in such high demand, there has been an increase in activity within the contract market, which has driven day rates up. 

Overall, the tech marketing world has never before placed more emphasis on visuals and experience. You can have the best product in the world, but if it is not packaged properly it will be dismissed. We are living in an age where everyone has a chance, get your visual identity and customer experience journey right, then the sky could be the limit.

If you are interested in hiring top talent for your technology team, please get in touch with one of our specialist recruitment consultants today for a confidential discussion. Alternatively, submit a job spec, and we will get in touch with you. If you are looking for a new opportunity, create a MyPage account to make the best use of matching technology.

Amir Malik
Manager, Michael Page Technology