UK Sales Manager

SICK Sensor Intelligence are seeking an experienced and dynamic UK Sales Manager to lead, inspire, and grow their national sales organisation. You will be responsible for developing and executing the UK sales strategy, mentoring a team of talented sales professionals, and accelerating commercial growth across their diverse portfolio of industrial automation solutions.

You'll be a strategic leader who thrives on driving change, developing high-performing teams, and delivering sustainable, profitable results. This is a high-impact role with visibility at both national and international levels within the SICK Group.

Key Responsibilities

• Team Leadership & Development
  • Lead, coach, and develop a team of Regional Sales Managers and Account Executives to meet and exceed revenue targets.
  • Foster a culture of collaboration, continuous improvement, and accountability.
  • Provide regular mentoring and performance feedback to build commercial capability and engagement.
• Commercial Strategy & Execution
  • Own the UK sales strategy and go-to-market planning in alignment with SICK's EMEA goals.
  • Drive customer acquisition and retention across manufacturing, logistics, process industries, distribution and OEM channels.
  • Analyse market trends, competitor activity, and customer insights to shape tactical and strategic decisions.
• Change Leadership
  • Act as a champion for change, helping to implement new technologies, tools, and organisational initiatives.
  • Navigate structural, digital, and cultural transformation with clarity and impact.
  • Embed new ways of working across your team and drive adoption through clear communication and coaching.
• Stakeholder Management
  • Collaborate with Product Management, Marketing, Engineering, and Service teams to ensure a seamless customer experience.
  • Report regularly to UK and European leadership on commercial performance, forecasts, and operational priorities.