Strategic Marketing Director

Strategic Marketing & Planning

• Develop and deliver integrated, multi-channel marketing strategies and targeted campaigns that strengthen brand positioning, engage priority audiences, drive recruitment, and support commercial and alumni objectives, reinforcing Charterhouse's reputation as a selective, academically strong, and forward-looking school
• Tailor messaging and storytelling to reflect the different aspirations of prospective families and stakeholders
• Provide ongoing audience insight and map out audience journeys
• Produce high-impact campaigns that create a sense of momentum, importance and personal connection
• Work closely with the admissions, fundraising and commercial teams to design marketing tools that align with enquiry and application cycles, including open days, taster events and key conversion moments
• Collaborate closely with the wider Marketing and Communications team to ensure coordination of all marketing and engagement activity

Content & Campaigns

• Deliver a personalised and strategic flow of content from enquiry through to enrolment, across multiple stakeholder groups.
• Lead the creation and commissioning of rich, emotionally resonant content, including testimonials, stories and journeys that make the School's values and vibrancy tangible. Delivery will be across written copy, video, photography, infographics, blogs and real-time stories.
• Actively source and amplify authentic social proof from pupils, parents and alumni, including testimonials, case studies, and reviews.
• Plan, build and manage nurture sequences and drip campaigns for a variety of parent and commercial audiences, by implementing the School's CRM and email marketing platforms.
• Maintain a dynamic content calendar that supports key milestones in the admissions cycle, commercial events and development initiatives
• Ensure that each platform supports audience engagement and reflects the voice, tone and rhythm of school life.

Campaign Execution & Management

• Deliver integrated campaigns across digital, print and in-person channels, ensuring all activity is joined-up, brand-led and goal-oriented.
• Collaborate with the Admissions, Commercial and Fundraising teams to support their marketing goals with high-quality assets and campaign support.
• Ensure all campaigns are supported by clear timelines, budgets and KPIs - and measured for effectiveness and return on investment.
• Ensure the School's marketing communications are intuitive, easy to navigate and pleasant to interact with. Every digital journey should be as seamless and compelling as the campus experience.
• Design and manage automated communication sequences that deliver value at the right time and provide insight, reassurance and encouragement in equal measure.

User Experience

• Track user engagement and journeys, using data to improve digital experience and drive conversions.
• Collaborate on the design and delivery of high-impact admissions events that leave a lasting emotional impression, including open days, taster events and personalised visits.
• Pay particular attention to the moments families remember most, creating experiences that are uplifting, personal and affirm the School's distinctive culture.
• Advice on post-event and final-stage touchpoints (e.g. offer letters, follow-up calls) are executed with care, warmth and exceptional attention to detail.

Insight & Evaluation

• Monitor performance across all campaigns and platforms, producing regular analysis and insights to inform future planning. Apply a data-driven, commercially-minded approach to campaign planning and performance, using insight to prioritise and refine messaging, target segments, and improve ROI.
• Use tools such as Google Analytics, social metrics, admissions data and CRM reports to drive decision-making and continual improvement.
• Conduct competitor benchmarking and horizon scanning against peers and leading organisations, to ensure Charterhouse remains a leader in school marketing innovation.

Brand & Stakeholder Engagement

• Provide marketing expertise to staff across the School, helping colleagues present the Charterhouse story with confidence and clarity.
• Design calls to action, audience journeys and digital conversion points in a way that respects the premium nature of the Charterhouse brand while maximising impact.
• Build strong working relationships across departments, including academic staff, pupil leadership teams and housemasters/mistresses, to support content collection and internal alignment.