Senior Digital Marketing Executive

The Senior Digital Marketing Executive role will involve:

Campaign Execution & Support

• Support the Senior Digital Marketing Manager in executing both paid and organic campaigns, ensuring they achieve their objectives.
• Develop and manage campaign assets, meeting deadlines and adhering to brand guidelines.
• Analyze campaign data to generate actionable insights that drive performance improvements.
• Provide regular updates and reports to align campaign efforts with business goals.

Design & Multimedia:

• Create visually appealing social media assets using tools such as Canva, InDesign, and video editing software.
• Ensure all digital content maintains the brand's visual identity and remains on-trend and consistent.

Content and Website Management

• Assist with daily tasks related to digital team activities and implement new website features as needed.
• Utilize content management systems (CMS) to upload and manage website content effectively.

Creative Campaign Development

• Bring creativity and originality to digital marketing campaigns, ensuring they are engaging and align with the company's values and innovative mindset.
• Participate in campaign planning sessions while staying informed about the latest trends in digital marketing.
• Collaborate with digital and marketing teams to create cohesive campaigns that enhance the company's social media presence and messaging.

Social Media Management

• Create, schedule, and post engaging content across various social media platforms to maintain an active and dynamic social media calendar.
• Manage day-to-day social media activities, including fostering audience engagement, addressing inquiries, and encouraging meaningful interactions.
• Develop and refine social media copy to ensure it is consistent with the company's tone of voice and brand identity.