Back to search

Senior CRM Manager

Hampshire Permanent View Job Description
Our client is looking for an experienced and strategic CRM Manager to join the global team, focusing on optimizing CRM strategies across B2C/B2B channels. This involves working with regional teams to ensure a consistent and seamless customer experience, enhancing customer engagement, driving revenue growth, and improving overall business performance.
  • Save Job
  • Exciting CRM Manager Opportunity
  • Global Retail Brand

About Our Client

Our client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.

Job Description

  • Design and implement CRM strategies that align with global business objectives while considering regional differences for both B2C and B2B customer segments
  • Define and monitor global customer journeys to optimise UX across various markets and touchpoints
  • Manage, configure, and optimise the global CRM platform (e.g., Microsoft CRM Dynamics, Klaviyo) to ensure seamless integration with sales, marketing, and support functions
  • Collaborate with regional IT teams to maintain data integrity, system security, and scalability
  • Develop automation work-flows to streamline global processes, including email marketing, lead scoring, and customer segmentation.
  • Analyse CRM data across regions to identify trends, customer behaviours, and opportunities for cross-selling and up-selling
  • Generate detailed reports on global customer acquisition, retention, and satisfaction, providing actionable insights to senior management
  • Use data insights to refine and improve global lead nurturing programs and campaign effectiveness
  • Work closely with regional sales, marketing, customer service, and product development teams to align CRM strategies with global and local business goals
  • Provide training and support to teams across different regions on CRM best practices, data entry, and reporting

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field
  • Minimum of 5 years in managing CRM systems in both B2B and B2C environments, with experience in global or multi-region setups
  • Proficiency in CRM platforms , data analytics tools, and marketing automation software
  • Strong ability to analyse data and translate it into actionable insights
  • Experience with SQL, Tableau, or similar tools is a plus
  • Excellent written and verbal communication skills for effective interaction with global stakeholders
  • Keen eye for detail, especially in data accuracy, reporting, and campaign tracking
  • Ability to diagnose challenges in global CRM workflows and implement effective solutions

What's on Offer

  • A competitive basic salary
  • Remote/Hybrid (including regular international travel)
  • Pension Contribution
  • Career progression opportunities
  • A positive and professional working environment
  • 20 Days Annual Leave
Contact
Sarah Pascal
Quote job ref
JN-122024-6617419
Phone number
+44 193 226 4115

Job summary

Job function
Marketing & Agency
Subsector
Digital, Online & Social Media
Sector
Retail
Location
Hampshire
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-122024-6617419