Sales and Marketing Director

As part of the executive board, this role is suitable to a senior professional, who will have responsible for leading the teams to achieve the company's revenue objectives.This a key strategic role with full accountability for delivering accommodation and supporting delivery of secondary spend revenues. The post holder will come from a strong commercial background with experience of directing marketing and sales functions; including developing, implementing and managing the marketing and PR strategies through multi-channel campaigns, maintaining a consistent corporate image and ensuring that the brand is well communicated.The individual will have an in-depth understanding of sales management and business marketing tools, with a talent for developing and conducting sales campaigns as well as devising innovative and effective marketing and promotional plans. Delivering an awareness of all marketing activities aiming to drive awareness to sales - ranging from digital, print, media and social media.

The post holder will oversee the digital performance to ensure that online booking and digital platform conversion is maximised.

The post holder will oversee the coordination of external agencies, ensuring effectiveness and appropriate ROI is achieved.

To prepare reports and presentations to update senior leadership with sales progress. Analyse key performance metrics and provide market research forecasts, competitor analysis, campaign results and consumer trends.

Adjust marketing plan in light of above and formulate unique insights to better understand the consumer and contribute towards the overall business strategy.

We are looking for an exemplar leader, who will naturally inspire the sales and marketing teams to perform at their best and create an upbeat, positive working environment, where individual and team contribution is recognised, rewarded and celebrated. Provide development opportunities and guidance for the marketing team on priorities, budgets and resources.

As a member of the executive board, the post holder is expected to form sound relationships with the senior leadership teams, gain full understanding of the business and product offerings and make meaningful contributions to the development of the overall business.