Propositions Manager

Key responsibilities of the Propositions Manager:

The Propositions Manager will be responsible for evolving our proposition during a period of unprecedented change in the motor industry, and a transforming business.

This is a unique opportunity to help shape a new function in a truly customer-first organisation. Your work represents one of the clearest expressions of our purpose.
You will:

Define the opportunity:

• You will design new propositions (and evolve existing propositions) based on customer needs and aligned to brand, CX and business objectives.
• You will work with Insights teams to understand customers' deep motivations and the changing market landscape. You will commission research, analyse key business metrics and investigate customer pain points.
• You will translate these insights into segment-specific strategies.
• You will develop propositions that consistently deliver value to our customers, over and above the functional benefits of the product itself.

Design the proposition:

• You will use a variety of proposition development techniques to create concepts which address customer needs, differentiate the brand and help achieve sustainable competitive advantage.
• You will assess and refine concepts based on feasibility, value, effort, and appeal.
• You will lead rapid experiments to validate proposition hypotheses, enabling quick learning and iterative refinement.

Create a business case and secure approval:

• You will work collaboratively with internal and external stakeholders to align on proposition design ambitions.
• You will build a robust business case for new propositions, working alongside the wider business (Product, Partners, Customer Services, Technology) to agree the cost benefit analysis and implementation plan.
• You will be responsible for gaining buy-in from the appropriate forums for approval, funding, and resource. You will present proposals to senior leaders and channel owners to ensure your initiatives are prioritised across the business.

Help develop the go-to-market strategy:

• You will provide support and guidance for Marketing, Campaigns and Product teams to develop launch plans and/or testing plans across various channels.
• You will be the 'go-to' expert on your propositions. You will share the 'proposition on a page', recording clear guidance for its usage, CSFs and the positioning statement.
• You will anticipate challenges or dependencies for deployment during proposition development to support delivery teams to resolve these and deliver at pace.

Manage propositions across their full lifecycle:

• You will ensure propositions remain competitive by evolving and optimising them to meet changing customer needs and market dynamics.
• You will evaluate and maintain propositions, ensuring substantiation is up-to-date, and maximise usage across the end-to-end customer journey.
• You will deliver ongoing monitoring across key customers touchpoints for your propositions.
• You will ensure propositions remain fit for purpose, are aligned to the latest insights (market, customer, business and brand tracking).
• You will identify and address any gaps or risks, and manage the end-of-life stage for propositions.

Be the custodian of the value propositions roadmap:

• You will share both short-term and longer-term plans for propositions for your target segments. This includes timelines for new insights and change which could impact your propositions.
• For the wider business, you will be a key contact for customer insights, share best practice for propositions and customer value strategy, and be the voice of the customer, always.