Product Marketing Manager

1. Product Messaging & Positioning:

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  Craft and refine compelling product messaging and positioning tailored to our target audiences.
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  Ensure consistency and alignment with the company's brand narrative and value proposition.

2. Go-to-Market (GTM) Strategy:

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  Lead the planning and execution of GTM strategies for new product releases and feature rollouts, including the creation of content such as marketing emails and social posts.
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  Collaborate with product management, sales, solutions, and wider marketing teams to ensure seamless and impactful launches aligned with business objectives.

3. Sales Enablement:

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  Equip the sales team with tools, presentations, and resources to effectively communicate product benefits and close deals.
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  Create product-focused content, such as battle cards and pitch decks.

4. Customer and Market Insights:

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  Conduct research to deeply understand customer needs, pain points, and behavior.
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  Work with the Global Product Director to analyze and define the total addressable market (TAM) for your product(s) and identify growth opportunities.

5. Cross-functional Collaboration & Stakeholder Management:

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  Work closely with product, customer success, and marketing teams to align strategies and ensure customer-centricity.
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  Participate in monthly product board meetings with key stakeholders and advocate for the customer by bringing insights into product development and feature prioritization.
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  Inspire and influence junior marketing team members by sharing best practices, demonstrating a passion for innovation, and fostering a collaborative culture.