Product Marketing Manager - Industrial Products

The key responsibilities for the Product Marketing Manager - Industrial Products role will include:

1. 
   
   Market Research & Analysis:
   • Conduct market research to identify industry trends, competitor activities, and customer needs.
   • Analyze product performance, customer feedback, and market dynamics to inform marketing strategies.
   • Translate insights into actionable recommendations for product positioning and improvements.
2. 
   
   Product Positioning & Messaging:
   • Develop clear and compelling product positioning, messaging, and value propositions tailored to different customer segments.
   • Create product messaging frameworks and ensure consistent messaging across all customer touchpoints.
   • Collaborate with Sales and Customer Success teams to tailor messaging for different stages of the customer journey.
3. 
   
   Go-to-Market Strategy:
   • Design and execute go-to-market (GTM) plans for new product launches and updates to drive awareness and adoption.
   • Coordinate cross-functional efforts to align launch activities with Product Development, Sales, and Communications teams.
   • Define product success metrics and analyze performance to optimize future GTM strategies.
4. 
   
   Sales Enablement & Support:
   • Develop and deliver sales tools, presentations, and training to equip the Sales team with the knowledge and resources needed to communicate product value effectively.
   • Support Sales with competitive analysis, customer personas, and use-case scenarios that facilitate informed customer conversations.
   • Gather feedback from Sales to continuously refine and improve marketing materials and positioning.
5. 
   
   Content & Campaign Development:
   • Collaborate with the Content and Digital Marketing teams to create product-focused content, including web copy, white papers, case studies, blog posts, and social media assets.
   • Plan and execute targeted marketing campaigns (email, webinars, industry events, etc.) to drive product awareness and lead generation.
   • Measure the effectiveness of content and campaigns, adjusting strategies as needed to optimize impact.
6. 
   
   Customer Insights & Product Feedback:
   • Maintain a close relationship with customers to gather insights on product satisfaction, pain points, and new feature requests.
   • Conduct regular surveys, focus groups, and interviews to collect customer feedback and improve product-market fit.
   • Act as the voice of the customer in cross-functional discussions, advocating for features and benefits that align with customer needs.