Marketing Manager

Key Responsibilities for the Marketing Manager will include:

• Team Leadership & Development - Lead, mentor and develop a small team of marketers. Oversee day to day activities, setting clear KPIs, and providing performance feedback.

• Marketing Strategy & Campaign Execution - Design and execute multi-channel marketing campaigns that generate leads, drive engagement, and support sales objectives globally. Develop creative strategies for promoting the brand and products across digital channels, including SEO and social media. Coordinate with the sales team to align campaigns with sales goals, collaborating on messaging, timing, and target audiences.

• Event & Exhibition Management - Plan and manage the company's presence at trade shows, exhibitions, and other key events, ensuring alignment with brand messaging. Oversee event logistics, including booth design, marketing materials, and on-site presence, working with external partners as needed. Develop pre-event and post-event marketing strategies to maximise attendance and follow-up.

• Website & Content Management - Oversee the development, management, and optimisation of the company website to improve user experience and lead conversion. Collaborate with internal and external content creators to ensure website content, blogs, case studies, and landing pages align with the brand and SEO best practices.

• Data-Driven Campaign Analysis - Track, analyse, and report on campaign metrics, using insights to refine and improve marketing effectiveness. Present campaign results and strategic recommendations to the sales team and executive board regularly, demonstrating ROI on marketing spend and activities.

• Outreach & Collaboration - Work closely with the global sales team to develop tailored campaigns and assets for different regions and client segments. Build partnerships with industry influencers, media outlets, and organisations to amplify brand visibility and reach.