Marketing & Events Manager

Provide effective marketing management for all aspects of the programme. Including:

• Proposing, signing-off, developing, building and launching marketing contributions to projects
• Designing, developing and launching marketing materials in line with brand guidelines as appropriate (e.g. physical posters/postcards and digital adverts/CRM email journey) by:
  • Coordinating with creative teams across the group to leverage existing marketing materials/expertise and work with internal and external resource to develop materials where required.
  • Co-ordinating with agencies (including brand design, videographers, printers etc.) where appropriate, working closely with the Senior Brand Manager, Ecosystem Strategic Lead and other stakeholders for approval.
• Proposing marketing success metrics and route to KPI tracking for projects, aligning on these with the Strategic Lead.
• Aligning on customer journeys, from traffic generation strategies through to customer experience and KPI tracking
• • Define and implement the events strategy, working closely with a variety of key stakeholders across the business.
  • Raise brand awareness externally and also embed our culture internally through engaging and informative events and campaigns that are on-brand and meet KPI's.
  • Manage the events budget for the business and ensure that this is kept up to date and tracked on a month-by-month basis, demonstrating return on investment against event KPI's.
  • Build relationships with key event organisers and suppliers to ensuring value for the business. Seeking new opportunities, ideas and ways of working to continually enhance and evolve our events programme.
  • Manage attendance at key industry events and exhibitions through event planning, collaborative working groups, from conception through to delivery and measurement.
  • Work closely with the Brand Team and external agencies on supporting materials required for events and projects including printed materials, stand design and digital assets.
  • Provide guidance on best practice and develop 'toolkits' for a variety of other 'business as usual' events including careers fairs, CPD sessions and online events.
  • Coordinate merchandise for key events ensuring they're on brand and in line with our sustainability strategy. Develop relationships with promotional suppliers for materials.