Head of Marketing

· Plan and execute the company's brand, marketing and data strategy, for new and existing products and services

· Plan a rolling three-year marketing plan and present to senior management

· Participate in senior management meetings and contribute towards strategic decision making

· Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement

· Set and manage an annual marketing budget

· Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance

· Manage external agencies providing PR, media, exhibition and design services

· Monitor and report on the effectiveness of all marketing campaigns

· Manage and control the company's websites and social media channels

· Maximize the use of data in driving strategy and communicating with customers

· Review and react to changes in market, trends, competitors and adapt marketing activities accordingly

· Identify new business opportunities

· Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated