Head of Communications

• Part of the PAGB Management Team representing the Communications function and reporting to the CEO with 1 line report.
• Close collaboration with all PAGB functions to develop and deliver effective integrated communications plan to help shape the external environment in line with PAGB's strategy including regulatory policy/issues.
• Develop member communication plan which involves and updates members in PAGB's activities and inform them about industry issues through relevant and engaging communications and events.
• Generation and activation of key communication collateral such as yearly highlights reports, as well as other agreed output.
• Responsible for internal PAGB communications and ensuring the PAGB team are kept up to date with PAGB activities.
• Utilisation of media contacts to provide both proactive and reactive outreach to both National and Trade Press, UK regulators and key stakeholders.
• Responsible for development and maintenance of websites overseen and managed by PAGB, including eLearning platforms.
• Collaborate closely with Head of Public Affairs to ensure relevant understanding of public affairs and policy timelines, enabling seamless integration into communications strategy.
• Management of external agency and contractors supporting communication function and activation.

Key Areas of Responsibility:1 Strategy

• Contribute to and support the development of PAGB's overall objectives, strategy and organisation.
• Within the agreed strategy, to lead and ensure delivery of media, digital, stakeholder and member communications.
• Manage and enhance PAGB's external reputation, utilising all appropriate communications disciplines and channels.
• Within the agreed strategy, to support colleagues to deliver effective communications around regulatory policy/issues.
• Implement the agreed work programme and report on progress to the Board as and when required.

2 Policy Communication

• Keep PAGB members routinely informed of relevant business and health policy developments and alerting them to specific issues that may impact their business.

3 Stakeholder engagement

• Manage key communications and media relationships with regulators, national and trade press and other trade / pharmacy associations/
• Represent PAGB in industry forums such as AESGP (European Self Medication Industry) and GSCF (Global Self Care Federation) to ensure their communications agendas are relevant and reflect PAGB member priorities.

4 Communications

• Proactively manage PAGB's relationships with the media - national, consumer and trade press and social media
• Develop and deliver PAGB's key messages via all media forms, achieving consensus from members and/or stakeholders as required.
• Generate and activate key communication collateral such as yearly highlights reports and self care census reports, as well as other agreed output.
• Horizon scanning and issues management to ensure fair and balanced coverage about OTC products in the media.
• Manage and raise awareness for specific PAGB policies and campaigns through the media.
• In collaboration with the regulatory team, manage communications for the defence of OTC ingredients.
• Build a year round integrated programme of events to communicate PAGB priorities and issues for members and external audiences.
• Develop and maintain PAGB's website and member communications to ensure members are engaged in PAGB's activities and kept informed of business and health policy developments.
• Advise and support PAGB members with media communications where appropriate.
• Oversee the Health and Food Supplements Information Service to deliver accurate and balanced information about nutrition and food supplements in the media.