Save Job Back to Search Job Description Summary Similar JobsExcellent opportunity to work for a leading healthcare charityLead the Marketing, Brand and Comms team for a 6 month role.About Our ClientA leading healthcare charity, providing research, treatment and support for those affected.Job DescriptionYou'll be responsible for protecting the organisation's reputation through due diligence around brand partnerships, including celebrity and influencer relationships, using crisis management experience where neededBe accountable for the integrated communications calendar, ensuring telling audiences a clear, consistent and compelling story through all commsDevelop and implement a long-term audience strategy to drive growth and diversification, working closely with the wider comms directorateDrive work that continuously builds on audience knowledge understanding, enabling charity to drive engagement through the funnel. Support the Deputy Director of Communications to embed an audience-centric approach across the organisationLead the team that will develop and deliver top of funnel, audience-led communications and campaigns that help achieve highly ambitious awareness and reach targetsOwn prospect audience segmentation, using it to inform brand strategy and communications planning, ensuring charity are constantly keeping it fresh by learning from audience behavioursBuilding on the successful rebrand of 2020, deliver an impactful brand evolution and associated marketing campaign to drive ambitious profile growth amongst people affectedDevelop and implement a content strategy championing a consistent and compelling way to tell brand story that drives impact and engagementDevelop and own processes to enable strategic alignment between all marketing, comms and policy campaigning, and fundraisingGuide marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teamsThe Successful ApplicantIn-depth knowledge and experience of strategy and integrated planning, with evidence of developing and delivering integrated strategies that achieve significant audience penetration and growthExperience of delivering impactful brand strategy and campaigns that deliver resultsSignificant experience of planning multi-channel, data-driven marketing and communications (including media buying) that delivers impact in reach and activation amongst consumer and professional audiencesExcellent crisis management skills and experienceAwareness of principles of content design and development of content across a range of different channels (including offline and online) to meet audience needsKeen analytical skills with the ability to predict results as well as respond to performance and report accordinglyExceptional leadership skills and the ability to influence and motivate teamsWhat's on Offer6m FTC with hybrid working in LondonSalary range from £65-£70,000 per annumJanuary startContactAlly ByreQuote job refJN-122024-6609102Phone number+44 207 269 2205Job summaryJob functionMarketing & AgencySubsectorPublic Sector & Not-For-ProfitSectorNot For ProfitLocationLondonContract typeTemporaryConsultant nameAlly ByreConsultant phone+44 207 269 2205Job referenceJN-122024-6609102
