Growth Digital Marketing Manager (Performance + Brand)

Strategic Leadership & Ownership

• Take full ownership of our paid media growth, from building awareness at the top of the funnel to driving conversion and maximizing revenue across our e-commerce platform.
• Lead all things performance media. Define the roadmap, manage budgets, set priorities, and guide both internal teams and external agency partners.
• Act as the key performance voice to senior leadership. Connect acquisition results to business outcomes, lifetime value modeling, and revenue impact.
• Balance short-term performance with long-term brand building. Run campaigns that deliver results while reinforcing lasting brand value.

Performance Optimization & Execution

• Lead strategy and execution across core paid media channels including Google Ads, Shopping, Meta, TikTok, YouTube, and Programmatic. Optimize for ROAS, CAC, and revenue.
• Own media planning, budget pacing, bidding strategy, and platform structure.
• Build a structured testing program across creative, audiences, landing pages, and platforms. Scale what works, cut what doesn't.

Agency Management & Strategic Accountability

• Collaborate with our media agency while holding them to high standards on performance, alignment, and ownership.
• Be the internal authority on paid media results. Continuously raise the standard for strategy, creative, and execution.

Brand-First Performance

• Protect the brand in every paid channel. Ensure all media reflects our voice, visual identity, and customer promise.
• Work closely with brand, creative, and content leads to develop assets built for performance without compromising brand integrity.

Cross-Functional Collaboration & Influence

• Align efforts across marketing, creative, product, and analytics. Ensure paid media execution supports broader business goals.
• Partner with Finance and Data to refine forecast models, improve spend efficiency, and demonstrate clear ROI.