Save Job Back to Search Job Description Summary Similar JobsExciting Social Media Lead OpportunityGlobal Retail BrandAbout Our ClientOur client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.Job DescriptionDesign and execute comprehensive social media strategies aligned with global business goals while catering to regional nuancesDevelop a content roadmap and channel strategies to maximise engagement and brand awareness across platforms (e.g., Instagram, LinkedIn, Facebook, etc)Establish and oversee the tone, voice, and style guidelines for social media content, ensuring consistency globallyLead global campaigns, from ideation to execution, incorporating both organic and paid strategiesPartner with regional teams to adapt campaigns for cultural and market-specific relevanceManage content calendars, ensuring timely delivery and alignment with global marketing objectivesMonitor and analyse key performance metrics, including engagement, reach, conversions, and ROIProvide actionable insights from analytics to refine strategies and drive continuous improvementOversee global reporting frameworks, ensuring consistent and accurate tracking across regionsWork closely with global marketing, PR, creative, and product teams to integrate social media initiatives with broader campaignsPartner with regional social media leads to share best practices and ensure alignment with global strategiesProvide guidance, training, and resources to regional teams to enhance their execution capabilitiesAct as the primary point of contact for social media-related queries, offering strategic advice and operational supportThe Successful ApplicantMinimum of 5 years in social media strategy and management, with global or multi-region experience preferredProven track record of leading social media campaigns across B2B and B2C marketsProficiency in social media platforms, analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics), and paid social ad managementStrong ability to blend creative vision with strategic execution, adapting strategies to varied cultural contextsSkilled in storytelling and creating content that drives engagement and business resultsExpertise in analysing data and generating actionable insights. Experience with tools like Tableau or social-specific analytics platforms is a plusExcellent communication and interpersonal skills to interact with global stakeholdersDemonstrated ability to lead cross-cultural teams and manage projects in a matrixed environmentStrong problem-solving skills and a proactive approach to overcoming challenges in a global settingWhat's on OfferA competitive basic salaryRemote/Hybrid (including regular international travel)Pension ContributionCareer progression opportunitiesA positive and professional working environment20 Days Annual LeaveContactSarah PascalQuote job refJN-122024-6623584Phone number+44 193 226 4115Job summaryJob functionDigitalSubsectorSocial MediaSectorRetailLocationHampshireContract typePermanentConsultant nameSarah PascalConsultant phone+44 193 226 4115Job referenceJN-122024-6623584Job NatureRemote
