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European Brand & Transformation Lead

Berkshire Permanent View Job Description
This is a high-impact leadership role responsible for shaping and activating a cross-functional brand strategy across multiple European markets. You'll lead the development and implementation of a master brand platform, aligning creative, media, and internal teams to drive customer relevance and commercial value.
  • Opportunity to work in a dynamic, innovative business
  • Hybrid Working: 3 days in Berkshire, 2 days at home

About Our Client

A globally recognised brand known for innovation, quality, and forward-thinking design across mobility, power, and lifestyle products. As part of a major brand transformation in Europe, our client is investing in building a unified, customer-centric brand platform to drive long-term growth and deeper market connection.

Job Description

  • Translate a bold brand vision into a phased, actionable roadmap across regions, divisions, and platforms.
  • Lead brand workstreams across media, creative, brand governance, internal engagement, and performance tracking.
  • Develop core brand infrastructure from toolkits to engagement frameworks that empowers teams across the business.
  • Ensure brand output is customer-first, culturally relevant, and commercially effective.
  • Collaborate with senior stakeholders and agency partners to ensure excellence in execution and alignment to strategy.
  • Be a central connector between departments aligning divisional plans with brand ambition.
  • Build and lead a high-performing team, including line management of the Brand Section Manager and supporting embedded advisors.
  • Champion the brand in senior leadership forums and help embed brand thinking within wider transformation programmes.

The Successful Applicant

MANDATORY:

  • Proven track record in B2C brand strategy, transformation, and execution within complex, matrixed organisations.
  • Industry experience in Automotive, Consumer Goods/Electronics, or Retail, with strong understanding of high-value product buying and lifecycle dynamics.
  • 8+ years in senior brand or marketing roles with pan-European or multi-market responsibility.
  • Confident self-starter with a proactive approach to driving cross-functional and cross-market strategies.
  • Skilled at connecting brand vision to business operations and enabling effective local execution.
  • Exceptional stakeholder management skills, with the ability to influence and inspire at all levels.
  • Deep understanding of consumer behaviour and how to translate insights into compelling brand communications.
  • Experience leading agencies, overseeing creative development, and managing integrated media planning.
  • Thrives in fast-paced, evolving environments with a build-as-you-go mindset.
  • Demonstrated success in pan-European brand implementation.
  • Commercially driven, with a strong focus on performance, KPIs, and delivering measurable impact.



NICE TO HAVE:

  • Experience with internal culture or employer branding programmes.
  • Exposure to transformation or sponsorship initiatives.

What's on Offer

  • Competitive salary ranging from £74,000 to £82,000.
  • Generous holiday allowance and comprehensive benefits package.
  • Opportunities to work in a collaborative and forward-thinking environment.
  • Chance to make a tangible impact on the brand's success and growth.



Contact
Sarah Pascal
Quote job ref
JN-072025-6794283
Phone number
+44 193 226 4115

Job summary

Job function
Marketing & Agency
Subsector
Brand & Design
Sector
Retail
Location
Berkshire
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-072025-6794283