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European Brand Lead

Bracknell Permanent View Job Description
This is a high-impact leadership role responsible for shaping and activating a cross-functional brand strategy across multiple European markets. You'll lead the development and implementation of a master brand platform, aligning creative, media, and internal teams to drive customer relevance and commercial value.
  • European Brand Lead opportunity with a dynamic, innovative business.
  • Hybrid Working: 3 days in Berkshire, 2 days at home.

About Our Client

A globally recognised brand known for innovation, quality, and forward-thinking design across mobility, power, and lifestyle products. As part of a major brand transformation in Europe, our client is investing in building a unified, customer-centric brand platform to drive long-term growth and deeper market connection.

Job Description

  • Translate a bold brand vision into a phased, actionable roadmap across regions, divisions, and platforms.
  • Lead brand workstreams across media, creative, brand governance, internal engagement, and performance tracking.
  • Develop core brand infrastructure from toolkits to engagement frameworks that empowers teams across the business.
  • Ensure brand output is customer-first, culturally relevant, and commercially effective.
  • Collaborate with senior stakeholders and agency partners to ensure excellence in execution and alignment to strategy.
  • Be a central connector between departments aligning divisional plans with brand ambition.
  • Build and lead a high-performing team, including line management of the Brand Section Manager and supporting embedded advisors.
  • Champion the brand in senior leadership forums and help embed brand thinking within wider transformation programmes.

The Successful Applicant

MANDATORY:

  • A strong background in B2C leading brand strategy and delivery within complex, matrixed organisations.
  • Relevant/same sector experience in Automotive, Consumer Goods/Electronics, or Retail.
  • 8+ years' experience in a senior brand or marketing role, ideally with pan-European or multi-market exposure.
  • Proven ability to connect brand vision with business operations and local execution.
  • Excellent stakeholder management skills able to influence, guide, and inspire across all levels.
  • Deep understanding of customer behaviour and how to apply that insight to brand communications.
  • Experience managing agencies, creative development, and integrated media planning.
  • Comfortable working in a fast-moving, build-as-you-go environment.
  • A commercial mindset with a sharp focus on performance, KPIs, and impact.



NICE TO HAVE:

  • Experience with internal culture or employer branding programmes.
  • Exposure to transformation or sponsorship initiatives.
  • Previous pan-European brand implementation experience.

What's on Offer

  • Competitive salary ranging from £74,000 to £82,000.
  • Generous holiday allowance and comprehensive benefits package.
  • Opportunities to work in a collaborative and forward-thinking environment.
  • Chance to make a tangible impact on the brand's success and growth.



Contact
Sarah Pascal
Quote job ref
JN-072025-6794283
Phone number
+44 193 226 4115

Job summary

Job function
Marketing & Agency
Subsector
Brand & Design
Sector
Retail
Location
Bracknell
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-072025-6794283