E-Commerce Executive

Key Responsibilities:

• E-commerce Strategy Implementation: Assist in developing and executing digital marketing strategies to drive sales and brand awareness on e-commerce platforms (website, marketplaces, social media, etc.).
• Content Creation & Management: Collaborate with the creative team to develop engaging content for product listings, email campaigns, blogs, and social media that resonates with our target audience.
• Campaign Management: Plan, execute, and monitor paid campaigns across Google Ads, Facebook, Instagram, and other digital platforms. Analyse performance and optimise accordingly.
• SEO & SEM: Implement SEO strategies to improve organic search rankings and oversee SEM campaigns to ensure maximum ROI on ad spend.
• Data Analysis: Track and analyse key performance metrics (KPIs) to measure the effectiveness of marketing efforts and identify areas for improvement. Report regularly on campaign performance and provide insights for optimisation.
• Customer Experience Optimisation: Work with the customer service team to ensure a seamless online shopping experience, optimising the user journey, and maintaining high levels of customer satisfaction.
• Market Research: Stay updated on industry trends, competitors, and emerging e-commerce tools to help shape our digital strategy.
• Collaboration: Work closely with the merchandising, product, and logistics teams to ensure alignment between marketing campaigns and product availability.