Digital Marketing Manager

Main ResponsibilitiesStrategic Planning & Execution

• Design and implement digital strategies that align with company objectives, focusing on driving audience engagement, business growth, and customer acquisition.
• Manage and allocate digital marketing budgets across various channels to ensure maximum efficiency and impact.

Leadership & Team Support

• Lead and guide the digital marketing team, fostering an environment that prioritizes creativity, collaboration, and ongoing development.
• Collaborate with experts across social media, content creation, and web development to achieve marketing goals.
• Build and maintain strong partnerships with external agencies to optimize campaign results.

Campaign Management & Performance Monitoring

• Take charge of digital advertising campaigns across multiple platforms, ensuring ongoing optimization for better results.
• Leverage data insights to adjust strategies and maximize effectiveness.
• Continuously experiment with new tools, trends, and approaches to keep campaigns fresh and relevant.

SEO & Content Strategy Collaboration

• Work with the content team to integrate digital marketing strategies that resonate with target audiences and enhance organic visibility.
• Regularly review and enhance SEO strategies to boost search engine rankings and improve audience reach.

Data Analysis & Insight Generation

• Lead the analysis of key metrics like website traffic, conversion rates, and engagement to inform future strategies.
• Prepare insightful reports that help leadership refine digital initiatives.

Website & User Experience Optimization

• Partner with developers to ensure the website provides a seamless, user-friendly experience across all devices.
• Collaborate with designers to keep the digital content fresh, engaging, and aligned with user needs.

Customer Journey Enhancement

• Use insights into customer behavior to refine and optimize their journey, from initial awareness to conversion.
• Work closely with sales and recruitment teams to ensure digital marketing supports wider business goals.

Cross-Department Coordination

• Collaborate with the broader marketing, sales, and content teams to ensure digital marketing strategies align with overall business objectives.