Digital Marketing + CRM Manager

Worcestershire Permanent £50,000 - £60,000 per year View Job Description
We are seeking a successful Digital Marketing + CRM Manager, who is eager to innovate and enhance customer experiences within the healthcare industry. The successful candidate will be instrumental in shaping digital strategies and managing customer journeys.
  • Leading company within the Life Sciences arena
  • Specialist role, hybrid working

About Our Client

Our client is a leading player within the healthcare sector in England and across Europe. They operate as a large organisation that is renowned for delivering top-notch healthcare services. They provide services to a wide range of clients across the region and the company's commitment is to provide superior service to their customers and to improve healthcare delivery through innovative solutions.

Job Description

  • Develop and execute digital marketing strategies to enhance customer experiences
  • Manage the customer journey, ensuring it is aligned with the company's objectives
  • Collaborate with various teams to implement digital marketing initiatives
  • Measure and report performance of digital marketing campaigns
  • Identify trends and insights, and optimise spend and performance based on these findings
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Implement creative growth strategies and plan, execute and measure experiments and conversion tests

The Successful Applicant

A successful 'Digital Marketing + CRM Manager' should have:

  • Be an expert in using MS Dynamics 365 and Wordpress
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Experience in setting up and optimising Google Adwords campaigns
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising PPC campaigns on all major search engines

What's on Offer

  • An estimated salary range of £50000 - £60000
  • A rewarding career in the healthcare industry
  • Participation in the company's electric car scheme
  • A friendly, collaborative company culture focused on innovation and service quality



Contact
Nishan Dey
Quote job ref
JN-052025-6736245
Phone number
121 634 6927

Job summary

Job function
Digital
Subsector
Email & eCRM
Sector
Healthcare / Pharmaceutical
Location
Worcestershire
Contract type
Permanent
Consultant name
Nishan Dey
Consultant phone
121 634 6927
Job reference
JN-052025-6736245