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Meeting long-term talent needs requires a shift from ad hoc transactional recruitment to a proactive and consistent recruiting strategy to build your talent pools.
From your employer brand to your company culture, and your recruitment process to your sourcing strategies, there’s a lot to consider. For HR talent acquisition teams, understanding the UK's regional industry specialisations is one of the key steps to building sustainable talent pipelines.
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By identifying these hotspots, you can develop relationships and create talent pools across diverse disciplines. Here's a breakdown of key cities and their dominant talent pools, outlining where to invest in future talent:
London's infrastructure, global connectivity, and historical significance have cemented its position as a leading business and financial capital.
Finance (investment banking, asset management, fintech): London's historical role as a global financial centre, coupled with its regulatory environment and concentration of major financial institutions, naturally draws top finance professionals.
Legal (corporate law, international law): The city's status as a major commercial hub and its legal infrastructure, including prestigious law firms and courts, make it a magnet for legal talent.
Marketing and communications (global campaigns, PR): Many multinational companies have their European or global headquarters in London, generating a high demand for marketing and communication professionals with international experience.
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Manchester's focus on innovation, its investment in digital infrastructure, and its vibrant cultural scene have made it a hub for digital and creative talent.
Digital marketing (SEO, social media, content creation): Manchester's investment in digital infrastructure, the growth of digital agencies, and the presence of media hubs like MediaCityUK have fueled the growth of digital marketing talent.
Software development (web development, mobile app development): The city's growing tech startup scene, coupled with strong university programs in computer science, has created a thriving software development community.
Creative industries (graphic design, film production, media): MediaCityUK and the city's vibrant arts scene have attracted creative professionals across various disciplines.
Related: Top UK cities for tech recruitment
Birmingham's historical industrial base and its strategic location have made it a center for manufacturing, engineering, and logistics.
Engineering (automotive, aerospace, manufacturing): Birmingham's industrial heritage, its concentration of manufacturing companies, and its strong engineering universities have created a deep pool of engineering talent.
Logistics and supply chain management: The city's central location and its role as a major distribution hub have led to a concentration of logistics and supply chain professionals.
Project management (construction, infrastructure): Major infrastructure projects and construction developments in the region have driven demand for project management professionals.
Edinburgh's academic institutions, and its focus on innovation with Scottish Development International’s £661 million investment and Scotland’s ambitious 10-year Data-Driven Innovation programme to turn the city into the ‘Data Capital of Europe’ have made it a hub for financial services and tech talent.
Data science and analytics: The city's growing tech sector and its strong university programmes in data science have led to a concentration of data professionals.
Software engineering (cybersecurity, AI): Edinburgh's tech startups and research institutions have attracted software engineers with expertise in emerging technologies.
Renewable energy: Scotland's dedication to renewable energy, and the related companies based in Edinburgh, have caused a large pool of renewable energy candidates.
Bristol's unique blend of creative industries, aerospace expertise, and environmental focus has created a diverse and strong talent pipeline, with 4 world class universities, ranked in the Top 100 in the UK, and 100,000 undergrads and postgrads in the region of Bristol and Bath.
Creative industries (animation, gaming, digital design): Bristol's vibrant arts scene, its concentration of creative studios, and its strong digital media presence have attracted creative professionals.
Aerospace engineering: The presence of major aerospace companies and research institutions has created a specialised talent pool in aerospace engineering.
Environmental science: Bristol's focus on sustainability and its proximity to research institutions specialising in environmental science have led to a concentration of environmental professionals.
Leeds' strong retail presence, and large financial operations departments, have created a large talent pool with experience in these areas.
Retail management: Leeds has a very large retail sector, with many head offices of large retail chains based there.
Financial operations: Leeds is home to many large financial operations, including 30 national and international banks and 415 accountancy firms including the Big Four, creating a huge surge of talent locating here for those types of roles.
Customer service: Large customer service centres are based in Leeds, supporting the retail and financial industries.
Understanding the UK's regional talent landscape is crucial for building a robust and future-proof workforce. Leverage these insights to refine your recruitment strategy and gain a competitive edge.
Contact Michael Page recruiters for help optimising your recruitment strategy with data-driven insights into UK regional talent pools.
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