Social Media Manager

Social Media Strategy

• Develop and implement a proactive global social media strategy that supports business objectives and brand awareness.
• Oversee and manage content calendars across all key social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms).
• Ensure a balance of organic and paid content, optimizing reach and engagement while supporting broader marketing campaigns.
• Work closely with the creative team to produce high-quality, engaging content (images, videos, reels, stories) that aligns with the brand's tone, values, and visual identity.
• Drive community engagement, fostering authentic interactions and leveraging user-generated content (UGC).
• Stay ahead of social media trends and algorithm changes, ensuring the brand remains an industry leader.

Influencer & Ambassador Partnerships

• Own the global influencer marketing strategy, ensuring the right influencers align with the brand's positioning.
• Identify, engage, and negotiate partnerships with top-tier influencers and content creators in beauty and lifestyle.
• Develop and manage long-term ambassador relationships, ensuring impactful collaborations and ROI.
• Oversee content briefing, approvals, and tracking to ensure consistent, high-quality brand representation.
• Measure and analyze influencer campaign performance, providing recommendations for optimization.