Senior Marketing Data & Pricing Analyst (B2C Digital Channels)

Leading UK financial services company require a Senior Digital Marketing & Customer Data Analyst to enhance their customer and marketing analytics capabilities. You will be joining at a key growth point in the organisation and work with an existing team of Data Analysts to increase adoption of technology and analytics tools to aid strategic decision making and increase ROI. You will work with the CRM team and 3rd Party aggregators to enhance customer profiling and maximise marketing channels pricing strategy.The role has a highly flexible hybrid / remote working environment.Core Responsibilities:

• Analyse live and historical data to provide insight and recommendations to maintain optimal performance, budget allocation / ROI across multiple channels to improve conversion rates.
• Analyse various data and factors to recommend the best pricing strategy for a business.
• Conduct detailed analysis and trend reporting to identify patterns and insights that inform long term business strategies.
• Daily/Weekly/Monthly reporting on market trends, customer behaviour, and campaign performance.
• Track key performance indicators (KPIs) related to customer engagement and satisfaction and provide insight, along with recommendations to drive improvements in them.
• Strong presentation skills, including the ability to translate complex data into understandable insight.
• Build and manage external relationship with Lead Generating partners as required.

Requirements:

• Experience in the Financial Services Industry (Essential)
• Experience working with large data sets, Excel and SQL proficiency (Essential)
• Experience using Salesforce and data visualisation tools (Power BI / Tableau Preferable)
• Degree in relevant subject (Business, Mathematics, Economics or similar degree) (Preferable)
• Strong presentation skills, including the ability to translate complex data into understandable insight
• A great attention to detail and be process-oriented to review, suggest and implement improvements where appropriate
• Able to work in a fast paced, changing environment