Wayfinding Planner & Strategist

A Way finding Planner, also known as a Way finding Strategist or Consultant, is a specialist responsible for creating clear and effective navigation systems in various environments.They analyse spaces, user journeys and circulation, identify potential obstacles, decision points, and develop strategies to guide people through buildings, campuses, cities, or other complex environments, using signage, maps, and other visual aids.For this position, they are looking for someone who is a passionate, innovative, and collaborative experiential designer.

This role will be to integrate graphic communication, cartography, branding, signage and way finding in fresh and creative ways for wide-ranging and high-profile projects. This role combines design, problem-solving, and understanding of human behaviour to ensure a positive and seamless user experience.Common and baseline responsibilities, including, but not limited to..Analysis and Planning:* Conducting site analysis to understand environmental and user behaviour.
* Identifying decision points, sight lines, and existing cues within the space.
* Developing comprehensive way finding strategies and design solutions.
* Identify primary, secondary and tertiary user journeys and circulationDesign and Implementation:* Designing signage systems based on identified sign typologies, including public realm, building and campus branding, entrance identification, maps, directories, and tenant boards.
* Working with the way finding design team to develop a visual language for the environment, including typography, iconography, cartography, colours, and patterns.
* Collaborating with architects, urban planners, and other stakeholders to integrate way finding systems into the environment.Communication and Collaboration:* Communicating way finding strategies and design solutions to clients, internal team members and other stakeholders.
* Working with way finding team and client project team to ensure the successful execution of way finding projects.
* Representing the professional standards of the design firm to clients and other stakeholders.Problem-Solving:* Identifying and addressing potential navigation challenges, such as confusing routes, poor visibility, or inaccessible areas.
* Developing creative solutions to improve navigation and enhance the user experience.