Senior Marketing Manager

Role and Responsibilities

• Develop and lead strategic sales and marketing plans & campaigns, including developing content assets, email marketing, website and digital optimisation, social media, strategic partnerships and sponsorships.
• Lead and deliver the brand's client satisfaction programme including supplier programme management and monitoring business strategy-based KPIs such as NPS and client verbatim.
• Lead an account based marketing programmes for identified accounts, establishing a clear understanding of client issues, behaviours and preferences to design and oversee activity & campaigns to build client engagement, strengthen relationships and demonstrate increase revenue opportunities within high growth potential clients and targets.
• Plan and lead industry conferences, trade shows, events, webinars and partnerships, ensuring strong brand presence, and monitored KPIs aligned to strategic business objectives.
• Demonstrate consistently a measured link between the brand's marketing activity and resulting lead generation. Support the maintenance of a regular performance dashboard showing brand awareness, lead generation, client engagement and revenue data.
• Develop and manage the marketing department's budget plan, ensuring reporting trackers are maintained, team process followed and supports reporting ROI documents.
• Work effectively and collaboratively on strategic marketing projects linking to areas including data, client insight and CRM integrating closely with colleagues across the marketing, bid and communications team in addition to business stakeholders