Senior Fundraising Marketing Manager

Identify and clarify the marketing requirements for agreed fundraising campaigns and initiatives through expert facilitation of colleagues.

Create briefs and manage teams' execution of them for creative proposals, marketing strategies, toolkits for the look and feel, photo shoots, messaging, and creative assets.

Collaborating with colleagues in fundraising, comprehend the requirements for story, multi-platform audio-visual material, and funding for their operations. Then, create content strategies and ways that will satisfy these needs, working with teams to carry them out.

Creating presentations and briefing documents that can be used both internally and externally to showcase the fundraising campaigns.

To work with stakeholders to showcase how marketing strategies will impact the fundraising goals.

Find ways to improve integration and success across marketing activities, and actively uncover campaign optimisations.

Conduct campaign evaluations, concentrating on the appearance and feel of the campaign, its effectiveness across various activity streams and target audiences, and the campaign's combination of owned, earned, and sponsored fundraising marketing.