Senior Data Analyst - Digital Marketing Analytics

Leading UK financial services company require a Senior Digital Marketing & Customer Data Analyst to enhance their customer and marketing analytics capabilities. You will be joining at a key growth point in the organisation and work with an existing team of Data Analysts to increase adoption of technology and analytics tools to aid strategic decision making and increase ROI. You will work with the CRM team and 3rd Party companies to enhance customer profiling and maximise marketing channels.The role has a highly flexible hybrid / remote working environment.Key areas of responsibility include:

• Monitor, analyse, and report on key performance indicators (KPIs) and metrics to measure the success of marketing efforts and adjust strategies as needed.
• Manage and maintain customer data quality to ensure accurate and up-to-date information.
• Conduct detailed analysis and trend reporting to identify patterns and insights that inform business strategies.
• Provide regular reports on market trends, customer behaviour, and campaign performance.
• Interpret complex data sets and provide actionable insights to guide business decisions. Communicate findings to stakeholders in a clear and concise manner.
• Evaluate the return on investment (ROI) of advertising spend across various channels. Use data to optimise budget allocation and improve overall marketing effectiveness.
• Monitor and analyse website performance metrics. Optimise web pages to increase lead volume, enhance user experience, and improve conversion rates.