Senior CRM/Marketing Operations Executive

City of London Permanent View Job Description
An exciting opportunity for a seasoned Senior CRM/Marketing Operations Executive to join a well-established media and agency department, where you will be at the forefront of digital campaigns and customer relationship management.
  • Fantastic opportunity for a Senior CRM/Marketing Operations Executive
  • To join one of the largest global events/exhibition company in the world.

About Our Client

Our client is a well-established organisation with over 2000 employees. Specialising in the media and agency sector, they have a strong presence in the industry with a commitment to innovation and excellence.

Job Description

Marketing Automation & Campaign Development

  • Collaborate with senior campaign managers to design and implement omnichannel marketing campaigns (email, chatbot, social).
  • Streamline customer interactions and marketing workflows using advanced CRM and automation tools to enhance efficiency.
  • Lead campaign reporting and performance analysis, providing actionable insights and innovative ideas for future campaigns.
  • Work closely with the Data team to integrate data across platforms, optimizing its use in campaigns and reporting.



Data Management

  • Support campaign managers in establishing reliable conversion tracking throughout the customer journey.
  • Assist in database segmentation and the development and updating of detailed customer personas.
  • Maintain a highly accurate and enriched lead database, partnering with the Marketing Operations team to ensure progress is monitored.
  • Improve customer data acquisition and management through strategic A/B testing, research, and best practice methods.



Reporting & Analytics

  • Analyze marketing performance and ROI across various channels.
  • Oversee marketing data reporting using PowerBI, Salesforce Einstein, and Excel, regularly sharing KPI reports with stakeholders and offering actionable insights.
  • Develop interactive dashboards to monitor marketing campaigns, event performance, customer behaviors, database health, and customer feedback.



Data Privacy

  • Ensure that all marketing activities comply with data protocols.
  • Implement new data privacy policies and regulations (e.g., GDPR).
  • Collaborate with the Group Privacy Manager to establish best practices in data capture.

The Successful Applicant

Requirements

Knowledge, Skills & Behaviors:

  • Experience with marketing automation and CRM technology
  • Highly organized with keen attention to detail
  • Comfortable with data analysis and skilled in Excel
  • Excellent verbal and written communication skills
  • Passionate about uncovering insights through data analysis
  • Strong logical thinking and problem-solving abilities
  • Familiarity with data privacy regulations, such as GDPR
  • Exceptional time management skills with the ability to prioritize tasks effectively
  • Proven ability to quickly and independently learn new tools and software

What's on Offer

Above average industry pay.

An opportunity to work in a vibrant location in London.

  • A supportive company culture that encourages personal and professional growth.
  • A chance to work in a fast-paced media and agency industry.
  • Exciting projects with opportunities for creative input.



Contact
Will Pendlington
Quote job ref
JN-082024-6502762
Phone number
207 269 2252

Job summary

Job function
Marketing & Agency
Subsector
Exhibitions / Events & Experiential
Sector
Media & Agency
Location
City of London
Contract type
Permanent
Consultant name
Will Pendlington
Consultant phone
207 269 2252
Job reference
JN-082024-6502762