Search Manager

Key responsibilities of the Search Manager:

Key Responsibilities:

1. Organic Search (SEO):
• Develop and define our overarching SEO strategy
• Lead the development and execution of SEO strategies to improve visibility and drive traffic, including keyword research, on-page optimisation, and link building.
• Lead the development of a content marketing strategy that puts SEO at its core, with support from the Content Marketing Executive.
• Regularly analyse competitors to find new opportunities and keep optimising existing strategies.
• Provide expert SEO guidance for colleagues across the business and to our dealer partners.
• Work closely with internal teams to develop a technical SEO roadmap and deliver technical SEO improvements.
• Help build SEO content plans for sponsorship activities and events to boost organic performance.
• Use tools like Google Search Console and SEMRush (or similar) to track performance and make data-driven decisions.
• Stay updated on the latest SEO trends, techniques, and best practices.
2. Paid Search (PPC):
• Lead the creation, launch, and ongoing optimisation of paid search campaigns to drive traffic and conversions.
• Manage campaign structure, ad creation, keyword selection, audience targeting, and bid management.

• Work closely with agencies or platform account managers to make sure best practices are in place and opportunities are maximised.
• Continuously monitor and optimise PPC performance to maximise return on investment

1. Analytics & Reporting:
• Analyse the performance of SEO and PPC efforts using Google Analytics and other tools, delivering regular reports and insights to stakeholders.
• Use data to assess campaign effectiveness, spot trends, and identify ways to improve both organic and paid strategies.
2. Line Management:
• Line manage the Content Marketing Executive, providing guidance, support and development.