Save Job Back to Search Job Description Summary Similar JobsWorking for a leading retail bankThis role forms an integral part of the senior leadership team in MarketingAbout Our ClientThe client are a leading national retail bank who are looking to hire a Marketing Planning Director into their team in London. This role will be responsible for owning the marketing and customer strategy and will have brand transformation and technology transformation experience.Job DescriptionKey responsibilities of the Marketing Planning Director:Develop and deliver multi-year marketing plans aligned to overall business objectives.P&L ownership for the Marketing and Design function; setting and managing multi-million-pound budgets and tracking spend and performanceLead on Marketing measurement and reporting into Finance, ExCo and wider product and segment forum Play a pivotal leadership role across UK Marketing and Design in delivering against our wider transformation agenda. Opportunity to reshape planning and modelling capabilities and implement new emerging technology, inclusive of AIPartner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creationLeadership of our vendor management, ensuring independent assessment of vendor capabilities and outcomesDefine and lead the team-wide operating model required to execute our marketing strategy and planDevelopment and delivery of strategic marketing & customer planning capabilityWork in close collaboration with Marketing & Design and functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan.* Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation Oversee and develop the Marketing planning capability and outputOwn and optimise the aggregated Marketing rolling planning process, working in a collaborative manner with the relevant departments in the wider UK Marketing function, to provide a well manged and effective planDefine and lead our investment optimisation process - overseeing the Quarterly review of the plan as well as Mid-Term Plan (MTP) developmentKeep our UK Head of Marketing & Design and Senior Marketing stakeholders engaged at key points of the delivery cycle - both for our annual Mid-Term Plan as well as during Quarterly Planning cyclesThe Successful ApplicantThe successful candidate: Knowledge of competitor (and multi-industry) brands and their marketing strategies.Knowledge of agile delivery practicesCombination of brand marketing, digital marketing and commercial acumen skillsetsAbility to communicate effectively with senior stakeholdersDesire to seek out and embrace new ways of working to improve productivityDesire and track record of building internal and external relationships at a senior level to enhance business performancePassion for driving commercial impact with strong commercial acumenProven capability of building and developing effective leadership teams and succession plansExtensive knowledge of marketing and its impact on the customer experienceFinancial Services experience in a customer centric organisation is beneficialWhat's on OfferCompetitiveContactRebecca MooreQuote job refJN-052025-6751048Phone number+44 20 7269 2146Job summaryJob functionMarketing & AgencySubsectorFinancial ServicesSectorFinancial ServicesLocationLondonContract typePermanentConsultant nameRebecca MooreConsultant phone+44 20 7269 2146Job referenceJN-052025-6751048
