Save Job Back to Search Job Description Summary Similar JobsJoin a relaxed atmosphere where you will be encouraged to contributeEqual Opportunity EmployerAbout Our ClientMy client is a scaling Telecoms company dedicated to driving change across the local area and beyond.Job DescriptionGo-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new area launches, driving awareness and customer acquisition through effective lead generation and conversion campaigns.Lead Generation & Conversion: Design and manage multi-channel marketing campaigns that drive customer leads and optimise conversion rates across both digital and offline channels.Website Management: Oversee and manage the website to ensure optimal performance, customer engagement, and conversion, continuously enhancing user experience and digital touchpoints.Partnership Marketing with ISPs: Collaborate with a large portfolio of ISPs to develop and execute co-branded marketing campaigns, supporting their efforts to generate leads and convert customers within our serviced areas.Brand Marketing: Own and manage all marketing initiatives in the network footprint areas, ensuring localised campaigns align with broader business goals and meet customer acquisition targets.Brand Marketing: Lead the overall brand marketing strategy, enhancing brand presence in both local and national markets, and maintaining strong brand positioning.Digital Marketing & PPC: Manage the external digital agency to ensure the Google, Facebook, and other PPC platforms, achieve strong ROI and customer engagement.SEO & Digital PR: Maintain and improve SEO rankings, ensuring the website and digital presence remain competitive. Lead digital PR and influencer marketing initiatives to further increase brand awareness.Event Marketing: Plan, organise, and manage participation in community events, driving engagement and visibility in key markets.Reporting & Optimisation: Monitor and report on campaign performance, driving continuous improvement in marketing effectiveness and customer experience.Budget Management: Manage and optimise the marketing budget, ensuring cost-effective spending while maximising ROI across all campaigns. Provide regular budget performance updates to senior management.The Successful ApplicantEssential Skills:Go-to-Market Strategy Development: Proven experience in creating and executing go-to-market strategies for new product launches or services.Lead Generation & Conversion: Expertise in developing and managing multi-channel lead generation campaigns, with a focus on driving conversions.Website Management: Strong experience in managing websites, optimising user experience, and enhancing digital touchpoints to drive engagement and conversions.Digital Marketing & PPC: Proficient in managing digital advertising campaigns across Google, Facebook, and other Pay Per Click (PPC) platforms.Data Analysis & Reporting: Confident in delivering social reporting, analysing campaign performance, generating insights, and using analytics tools to drive improvements.What's on Offer25 days holiday plus an extra day off for your birthdayflexible and hybrid workingGenerous pension - employer 6%, employee 3%Discretionary bonusMedical cash planLife assuranceShut down over ChristmasContactBeth MolyneauxQuote job refJN-092024-6547302Phone number+44 161 829 0397Job summaryJob functionMarketing & AgencySubsectorTelecommunicationsSectorTechnology & TelecomsLocationIrlamContract typePermanentConsultant nameBeth MolyneauxConsultant phone+44 161 829 0397Job referenceJN-092024-6547302
