Marketing Manager

Key responsibilities of the Marketing Manager:

• Campaign planning & execution: Lead the development and execution of integrated marketing campaigns targeting our retail audience. Ensure campaigns are aligned with business goals and drive measurable outcomes.
• Content creation & coordination: Create high-quality assets, including emails, landing pages, social media posts, and other marketing collateral in collaboration with designers and external agencies.
• Multi-channel delivery: Manage the delivery of campaigns across multiple channels including email, digital advertising, social media, and events to maximise reach and engagement.
• Performance tracking & optimisation: Monitor and report on campaign performance using key metrics such as open rates, click-through rates, and lead generation. Use data insights to optimise campaigns and improve future performance.
• Stakeholder management: Liaise with internal stakeholders including sales, product, and compliance teams to ensure marketing efforts are aligned and compliant with regulatory standards.
• Budget management: Oversee the campaign budget, ensuring cost-effective strategies that maximise ROI.
• Lead nurturing: Implement lead nurturing processes through HubSpot and segmented email campaigns to convert leads into marketing qualified leads (MQLs).
• Market research & insights: Stay up to date with market trends, competitor activity, and audience behaviour to ensure campaigns remain relevant and impactful.