Head of Marketing Campaigns

As the Head of Marketing Campaigns you will have the following responsibilities:

• Manage the email channel, optimising customer journeys, executing key communications (e.g., newsletters), and developing nurture campaigns to increase engagement and conversions
• Analyse data to improve performance, identify new journeys and target markets, and ensure accurate data segmentation
• Oversee multi-channel campaigns, ensuring consistent messaging and execution
• Lead media partnership strategy, negotiate high-value partnerships, and use data to inform decision-making
• Collaborate with Sales to develop strategies that maximise commercial success
• Work with the wider leadership team to identify optimisation opportunities across channels
• Provide timely reports and insights on campaign and performance metrics
• Partner with leadership to identify and leverage commercial opportunities across campaigns.