Save Job Back to Search Job Description Summary Similar JobsFantastic opportunity for a Global Head of CRMTo join a global FTSE 250 ConsultancyAbout Our ClientWith HQ in London, they are a global consultancy focusing on business services. With an employee base of over 6000, they specialise in a wide range of consulting services.Job DescriptionPrimary dutiesDevelop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.Work with the compliance team to make sure that they are complying with the global data and marketing regulations.The Successful ApplicantKey skills and competencies5+ years of experience in email marketing and/or CRM campaign implementation and management.Superior project management skills and strategic thinkingSkills & CompetenciesUnderstanding of marketing automation tools such as Salesforce Marketing and PardotWorking experience with Jira or other project management toolsWorking experience with Tableau, Power BI or other reporting toolsStrong analytical skills and ability to produce reports and provide strategic recommendations motivated by dataExperience working with segmentation and email marketing platforms.High level of motivation and initiative, the ability to motivate the team and to anticipate company's needsWhat's on OfferCOmpetitive salary and packageFlexible workingExcellent career progression opportunitiesGlobally recognised DEI businessContactWill PendlingtonQuote job refJN-082024-6519779Phone number207 269 2252Job summaryJob functionMarketing & AgencySubsectorSales PromotionSectorBusiness ServicesLocationLondonContract typePermanentConsultant nameWill PendlingtonConsultant phone207 269 2252Job referenceJN-082024-6519779
