E-Commerce Manager

Ecommerce Sales and Profitability

• Manage and deliver the UK eShop revenue and margin plan.
• Ensure the digital marketing communications budget is allocated across channels and campaigns that maximise ROI and overall contribution margin.
• Conduct ecommerce forecasting, budgeting, and performance reporting.

Website Development and eBusiness Release Management

• Manage digital content, including copy, images, and promotional materials.
• Propose developments for the European ecommerce platforms based on UK business requirements
• Benchmark against market leaders to ensure best practices and optimise customer journeys.
• Attend European eBusiness release meetings and manage local UK deployment plans.

Online Offer and Marketing Communications

• Develop and implement online marketing plans for B2C and B2B, integrating various channels (eg SEO, SEA, affiliate marketing, social media, and mobile marketing).
• Responsible for online channel integration and development, including websites, mobilesites, ebooking platforms, apps, and microsites.
• Analyse market and competitor trends
• Implement online campaigns and promotions in line with the annual marketing calendar

Integrated Marketing, Operations, and Sales Approach

• Drive an integrated approach to target B2B and B2C customers, both online and offline.
• Collaborate with the offline and category marketing teams to ensure a coherent marketing strategy across all channels.
• Review relevant internal systems and processes with business stakeholders to improve the end-to-end customer journey