Deputy Head of Corporate Communications

Responsibilities of the Deputy Head of Corporate Communications:

General

· Work with the business units to deliver an effective, positive and profile-enhancing PR and marketing approach in support of business objectives.

· Protect and enhance the reputation and understanding of the the brand.

· Support the Head of Corporate Communications in providing strategic and tactical communications and marketing counsel.

· Support with crisis management comms counsel and co-ordination.

· Work with colleagues in global Corporate Communications teams on alignment of messaging with Group-wide external and internal messaging.

Media

· Responsible for the smooth running of the press office of the business, includes providing official comment for news articles and features; providing appropriate background briefings and on-record interviews with relevant SMEs where appropriate.

· Develop and manage relationships with key journalists and maintain a database of press contacts and report on media coverage.

· Write and distribute press releases and related social media content.

· Assist with the media training of key spokespeople within the business.

· Maintain up-to-date external messaging.

Strategic communications

· Work with the Head of Corporate Communications with strategic communications - including related digital and social content.

· Work with the team in planning and writing of strategic thought leadership pieces/blogs/speeches for senior management.

· Work with corporate functions on development of comms strategy and messaging.

· Maintain communications crisis management processes to deal with issues such as trading halts, system failures, legal action, including business continuity events; maintaining transparency and integrity of the business at all times

· Work closely with external PR advisers

· Ensure internal teams are properly briefed with key messages and LTTs on core strategic issues.

Brand and marketing

· Work with the HoCC to continually revise and enhance the brand and associated corporate marketing collateral.

· Work closely with the Events and Digital teams, to ensure consistent and joined up delivery of the message across all external activity.

Internal communications

· Support with all internal communications, working with other areas of the business, to ensure representation and clear channels of communication.

· Support with management and co-ordination (with HR as appropriate) of internal communications and branding including all-staff emails and all content related to internal groups (including input onto internal platforms; social media)

· Support in providing external focused messaging for all staff on a regular basis to ensure up-to-date and consistent company line.

· Provide updates on business initiatives for internal consumption.

· Support the co-ordination of staff charity endeavours for the charity partner, and shared responsibility (with Charity Committee) for setting future strategy and direction.