Brand Manager

• Development of the brand to reach its full potential within the market.
• Analysis of market trends to include finishes and treatments.
• Regular analysis of market competition
• Market reviews on like for like product qualities, range offer, packaging and pricing.
• Trade Show visits and comparative shopping

• Development of new product samples in liaison with the PM
• Working in conjunction with the BA ensuring that all Salesmen and Photo shoot samples arrive on time and are despatched to all relevant customers in an accurate and timely manner.

Ensuring the initiating and instigating Swatch Cards BROCHURE PLANNING AND PHOTO SHOOT

• Liaise with marketing on all aspects of the yearly photoshoot imagery.
• Issue a brief to photographer on concept of photo shoot.
• Plan and coordinate with the marketing department all aspects of the photo shoot to include the booking of locations, photographer, models, travel and accommodation.
• Control and maintain budget.

MARKETING CALENDARS

• Liaise with the Marketing Assistant (MA) on the management of Merchandising Calendar.
• Ensure that the schedules are maintained and updated so that Customer services and warehouse are aware of all key dates and developments.

MARKETING BRIEFS

• Development of yearly brochure and imagery in conjunction with the Marketing Department
• Yearly planning of marketing campaign to include imagery, design concepts and briefs in conjunction with the Marketing Department.
• Working with the marketing department ensuring that the marketing brief is issued to all relevant parties.

FINANCIAL CONTROL

· Initial plan and control of marketing budget in conjunction with the marketing department.

TRADE SHOWS

• Coordinating with the marketing department and other Brand Managers on all aspects of the trade shows to include stand design, budget, travel, accommodation and entertainment in conjunction with the MD.

ADVERTISING, EDITORIAL AND WEB SITE with liaison with the marketing department

• Liaison with the marketing department on all magazine companies in UK and Europe
• Involvement with the management of all advertisements to coordinate with marketing campaigns.
• Over viewing the advertising budget