Area Sales Manager - North West (Medical)

· Achieve sales targets and meet weekly and monthly KPIs.

· Analyse the market to develop an effective territory or account sales strategy; present this strategy to management for approval.

· Maximise sales by introducing, presenting, and demonstrating products, as well as through contract negotiation and closing.

· Manage product mix, pricing, and margins in alignment with company objectives.

· Utilise CRM systems and customer contact tools to maintain up-to-date customer and prospect information.

· Respond to and follow up on sales inquiries using appropriate methods.

· Monitor competitor activities and market trends, providing relevant reports and insights.

· Record, analyse, and report data in compliance with company systems and requirements.

· Attend and present at customer and internal meetings to support business development.

· Continuously enhance knowledge of products, technology, market trends, sales tools, and processes.

· Identify and report on key decision-makers, opinion leaders, and referrals in all accounts to the national sales manager.

· Expand existing accounts into new product lines and pursue new account opportunities.