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CRM & Lifecycle Marketing Lead

Berkshire Permanent View Job Description
This role leads the European roll-out of a central CRM platform, driving personalised, data-led marketing. It focuses on improving customer journeys, conversion, and retention while ensuring GDPR compliance.
  • Lead a pan-European CRM transformation with real impact on customer engagement
  • Shape data-driven, personalised journeys in a high-visibility, strategic role

About Our Client

The company is undergoing a major digital transformation, with a strong focus on customer-centric growth. They're investing heavily in modern platforms and data-driven strategies to elevate marketing performance across Europe.

Job Description

  • Develop and execute CRM strategies to improve customer engagement and retention.
  • Implement lifecycle marketing campaigns using data insights and analytics.
  • Collaborate with cross-functional teams to align marketing initiatives with business goals.
  • Analyse campaign performance and provide actionable recommendations for optimisation.
  • Manage segmentation and personalisation to ensure targeted communications.
  • Oversee the integration of CRM tools and platforms to enhance efficiency.
  • Ensure compliance with data protection regulations in all marketing activities.
  • Provide regular reporting on CRM and lifecycle marketing metrics to stakeholders.

The Successful Applicant

Mandatory:

  • 7+ years in a similar role
  • Proven experience delivering CRM/lifecycle strategies across European or multi-market environments
  • Hands-on expertise with Salesforce Marketing Cloud (or similar platforms)
  • Strong understanding of data-driven campaign design and customer journeys
  • Solid grasp of GDPR and experience working alongside Legal/Privacy teams
  • Strategic thinker who can also drive delivery and adoption
  • Confident stakeholder manager, comfortable working across commercial, legal, tech, and data teams



Desirable:

  • Experience in high-consideration purchase journeys
  • Background in setting up new capabilities or functions within large or matrixed organisations



What's on Offer

  • Hybrid working 3 days in the office/2 days at home.
  • Competitive salary depending on experience.
  • Comprehensive benefits package, including health and wellness perks.
  • Opportunities for professional development and career growth.
  • Inclusive and supportive company culture.



Contact
Sarah Pascal
Quote job ref
JN-082025-6808392
Phone number
+44 193 226 4115

Job summary

Job function
Digital
Subsector
Email & eCRM
Sector
FMCG (Fast Moving Consumer Goods)
Location
Berkshire
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-082025-6808392