Digital Marketing Manager

Digital skills:

• Experience of managing successful paid digital campaigns, in particular, paid search and social ads
• Knowledge of SEO best practices - research, planning, implementing and reporting
• Understanding of all digital channels including content marketing and social media
• Ability to acquire, visualise and interpret performance data (Google Search Console, Google Analytics and Google Looker Studio) and make recommendations/optimise accordingly
• Experience of managing websites using WordPress or similar CMS
• Knowledge of web design principles and best practices
• Basic understanding of HTML and CSS
• Experience in using CRM systems (HubSpot) and bulk email platforms